Honey
I joined Honey in 2017 as the 4th marketer, and was lucky to be a part of the company’s meteoric rise over the next 5 years. We moved fast, broke things, and managed to 10x our userbase.
Results
Helped grow the Honey browser extension from 3 million users in 2017 to over 30 million in 2022.
Crafted, managed, and tracked multimillion-dollar acquisition campaigns on Facebook, native platforms like Taboola / Outbrain, and email platforms including LiveIntent.
Built native advertising into one of Honey’s most efficient channels, driving over 800k installs in a single year.
Wrote acquisition-focused content, produced and tested high-converting creative assets, and built some of Honey's top landing pages.
Selected work
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Outsmart Amazon LP
I created this Amazon-focused landing page in 2017, and it quickly became our best performer. We iterated on this content for years afterwards!
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Every Promo LP
This landing page was a high performer for our native and email placements on platforms including Taboola, Outbrain, and LiveIntent.
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Pay Less for Tech LP
An electronics-focused landing page highlighting Honey's powerful Amazon features.
