Startups

Growth through creativity. Innovation through experimentation. Peep some of the best startup campaigns I’ve developed throughout my career.

Results

  • Built out a robust Facebook acquisition strategy for Clutter, an on-demand storage provider, dramatically decreasing CPLs and increasing conversion rates.

  • Produced and art directed Clutter’s first promotional photo shoot and OOH subway campaign.

  • Developed innovative Facebook acquisition campaigns for Intuit QuickBooks tax software, resulting in thousands of qualified new users at a low CPA.

  • Drove explosive growth for the QuickBooks Self-Employed community through ingeniously targeted campaigns and personalized Facebook ad creatives.

  • Partnered with VOD services Sundance, Shudder, and Urban Movie Channel to dramatically expand their subscriber base through innovative Facebook campaigns.

Clutter

Selected work

  • QuickBooks Self-Employed Community

    A selection of Facebook ads that I created for Intuit QuickBooks’ Self-Employed Community, powered by Mighty Networks.

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  • Intuit Quickbooks Software

    A very successful campaign targeting small-business owners, freelancers, and entrepreneurs. Drove thousands of signups at an efficient CPA.

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  • Clutter On-Demand Storage

    A selection of ads that I created for Clutter, an on-demand storage service. I also art directed the company's first marketing photoshoot, the results of which you can see in a few of the ads.

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  • Ellie Luxury Activewear

    Ellie turned to me to promote their new lines of luxury activewear on Facebook. Here are a few selected ads from my acquisition and retargeting campaigns.

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  • Mintvine Market Research

    Mintvine needed high-quality new users for their platform, and I had just the strategy to acquire them. Check out a few of my top-performing Facebook ads here.

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